Hineni

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Manas

We are an AMFI-registered Mutual Fund DIstributors

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Why Hineni ?

Bridging the Behaviour Gap

INVESTMENT
RETURN
BEHAVIOUR GAP
INVESTOR
RETURN

Expert guidance helps you overcome emotional biases to achieve optimal returns.

"If you choose to work with Hineni, Our effort will always be to add value through understanding, structure, and honesty."

"We aim to help you bring order to your finances, align your investments with your goals, and stay steady through the ups and downs that naturally come with every long journey."

Everyone believes he/she does not need a financial advisor, until they talk to one!

Your wealth deserves clarity, strategy, and a partner who truly listens.

It is often observed that investment return is rarely equal to the investor’s return. And it has very little to do with your selection of funds or your timing, but it has everything to do with your behaviour. A good financial advisor will therefore help you make sense of the investment world when everything else will suggest that this world is coming to an end.

At Hineni, You are at the centre of everything that we do.

No two financial lives are the same. Your income, responsibilities, aspirations, family context, risk comfort, and stage of life come together to create a financial world that is uniquely yours.

Your money remains yours. Your goals remain yours. Your data remains yours. Hineni is simply a facilitator.

WHERE YOUR MONEY
STARTS WORKING
SMARTER

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Investments
Wealth
Growth
Prosperity
Returns
Capital
Assets
Portfolio
Expansion
Security
Abundance
Fortune
Equity
Holdings
Reserves
Stability
Momentum
Yield
Legacy
Endurance
Apex
Ascend
Summit
Zenith
Thrive
Amplify
Elevate
Accumulate
Diversify
Out perform
How we Work
Values that drive everything we do
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Client first, everything else later

“What is good for the client is good for the firm” - Nick Murray We feel lucky to operate in an industry where our fortunes are linked with yours. You Win, We Win. You Lose, We Lose.

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Integrity/Ethical

We will never compromise on the quality of our advice/plan/products. We are long-term players. Short term or one-time profits don't excite us. What excites us is the fact that someone is sleeping peacefully at night because we have helped them sort their finances.

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Transparency

We have no hesitation in letting you know how much we earn (Usually it is 0.5% of your corpus). We believe wealth creation is a long-term partnership. And if you feel we are not adding value to you, we will never stop you from putting in a bad review for us.

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Simplicity

The best investment plan for you is not based on some formula. It’s the one you will actually stick with when times get tough. And more often than not, the simpler your plan is, the easier it is to see them through.

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Earnest Learners

We are forever a student of the markets. And as Rakesh Jhunjhunwala ji had said - “Markets can’t be taught, it has to be learnt”. Markets are an ocean of knowledge, and we are always eager to devour it from any source we get.

WHO THIS IS FOR ?

Serious Investors. Thoughtful Decisions.
Lasting Wealth.

Long Term believers

Long Term believers

At Hineni, we love people who know that wealth creation, or success in any field for that matter, is a long-drawn process, requiring deliberate efforts to improve and overcome challenges

People who are not passionate about investing

People who are not passionate about investing

You must have a passion. But if investing or markets in general is not one of them, then it is better to outsource the process to someone who enjoys the game.

People who find markets risky

People who find markets risky

Markets by itself are not risky, but the way we interact with it makes it seem like a risky place. Just as driving a car without learning the basics can be life-threatening, playing in the markets without adequate knowledge can be money-threatening.

People utilising their energy somewhere else

People utilising their energy somewhere else

There are more than 2000 mutual fund schemes in India. After spending 80% of your active time on earning your livelihood, if you feel you can utilise your time & efforts in a better and fulfilling way (i.e. with family, friends, pursuing your hobbies, etc) than trying to make sense of the financial world, you have come to the right place.

People who prefer simplicity over complexity

People who prefer simplicity over complexity

Creating wealth from the equity markets is simple. Really simple. But it’s not easy. As Legendary Parag Parekh once said, “Investing is simple, but the industry has woven a web of complexity around it to confuse the investor.” As we progress in our journey together, you will see why it’s so difficult to stick to a simple plan.

People who cannot afford to make financial mistakes

People who cannot afford to make financial mistakes

Nobody has any money that they can afford to lose. But if your financial corpus is so small or so large that any mistake can affect your family’s fortunes substantially, then it is always better to seek professional help for your finances.

Believers in the partnership spirit

Believers in the partnership spirit

The success of any partnership depends on both the partners fulfilling their side of the responsibilities. While we will always give our best to create wealth for you, we cannot do it without your cooperation. While you can always question us on our choice of funds or why we have chosen plan A vs Plan B, once we finalise on a plan, you have to do your part, which is stick to it for a really long period of time.

Our Services
COMPONENTS OF FINANCIAL PLANNING
Financial Journey
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There are better places for you than Hineni if you are…

Looking for the “Best Fund” (Best Fund is a myth)

Want to get the highest return, always

Want to get rich quick

Looking for Nifty/Sensex levels for tomorrow

Chasing the next best fund/sector/stock

Believing returns are in anyone's control

At Hineni, we do not make outbound sales calls—to sell a policy or recommend investments misaligned with your goals. Our relationship is built on the trust and care of a doctor–patient relationship, not salesperson and customer. Your best interests come first, always.

Trusted by InvestorsWho Value Discipline & Growth Building long-term relationships through transparency, strategy, and consistent results. discount.

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Testimonials

Trusted By Clients

Providing more than just financial advice — a commitment to be present when it matters most.

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"I have been investing in mutual funds and direct equity for a long time, and being someone with a finance background, I thought I was doing a pretty good job. But flipping between work and life, I tho..."

CA Harshita Agarwal

Financial Analyst

"Being a government employee, I know I have limitations on my income growth. Which is why handling my finances professionally becomes all the more important, given I can afford very few mistakes. My se..."

Dr. Amlan Anupam

(OPSC)

"Having no connection with the world of finance & investments throughout my career, the very thought of investing made me anxious. Everytime I started reading about managing my investments, I was overw..."

Nupur Mohanty

(UI/UX Designer)

Contact Us

Get In Touch

Office Address

BMC Bhawani Mall, Saheed Nagar,
Bhubaneswar

Email Support
manas@hineniwealth.com
Contact Support
+91-7608935595
Clear Answers. Confident Financial Decisions.

Frequently
asked question!

We believe informed clients make better investors.
Here are answers to some of the most common questions to
help you understand our approach and what to expect when
working with Hineni Wealth.

Returns usually depend on a lot of factors. While not many of those are in your control, the one thing you can control is how you behave in the markets. We at Hineni cannot guarantee any returns, but if you do not commit the mistakes that people generally make, you can expect somewhere around 10-15% average return in the long term.

In the long term, Nifty has averaged around 12%, and beating the index is no mean feat. We at Hineni understand the process of becoming financially free. Being a student of the markets, one of our greatest teachers is Mr. Warren Buffet. And he had a very simple formula to get rich - A. Be an above average investor B. Spend less than you earn C. Avoid leverage (loans) While B and C are in your control, we can definitely help you at A. and with these three combined, voila! You got a perfect recipe to get rich. That’s where we believe our greatest value addition is

We believe the concept of a best fund is a myth. Historical data suggests any fund which has performed in the top quartile in a given period of time (say, 3 years) has moved to the bottom quartile in the subsequent time period. As General Carl von Clausewitz famously said, “The greatest enemy of a good plan is a dream of the perfect plan.” Rather than fixating on the mythical best fund, we put extra efforts on finding the best category of funds for you, and then selecting one of the most consistent funds within that category. This is obviously subject to the time period for which you are investing, plus your risk appetite and understanding of the nature of equity markets.

That’s a great question. We have spent hours on shortlisting the best pool of funds for you. Below is the step by step process we have incorporated at Hineni - A. Shortlist funds based on point-to-point return and select those which have beaten both category and benchmark TRI. (This reduced the pool from 1800+ funds to 204 funds) B. Out of shortlisted funds, compare 3-year rolling returns of all the funds since their inception and discard those which have underperformed either/or their category or benchmark, on both average and median basis (Pool further reduced to 126 funds) C. Compare various statistical ratios like alpha, sharpe ratio, sortino ratio, etc to find the funds with best risk adjusted returns D. Do a qualitative check on those fund houses which have institutionalised their investment process so that the performance of a fund is free from individual biases/performance. The above rigorous process reduced the total pool of funds from 1800+ funds to 84 funds across equity and hybrid category. These are the most consistent funds with very little probability of not meeting our objectives in the long term. P.S. Mutual funds performance are subject to market risks, and past performance still do not guarantee continued future performance

Our objective is not to sell mutual funds. The purpose of Hineni’s existence is to help you achieve your financial goals in a seamless manner, and bring financial peace into yours and your family’s life. Mutual funds, in more than 95% of the cases, help us do that. In the most simplest, transparent, regulated and cost-effective manner. Therefore, we believe mutual funds are gifts to humanity by Gods themselves, and hence we are a little biased towards mutual funds.